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Crazy Aaron's

The Original & BEST since 1998

Our Story

Celebrating 25 Years

For as long as I can remember, I always had a penchant for putty. While I enjoyed the one that immediately comes to most people’s minds, it was created for mass market in 1957 and left much to be desired. This was 1998. I figured with all the advances in science and engineering made in the last 30 years, there had to be ways to improve it. So began my quest...

I taught myself chemistry. I learned a bit about physics. And after a whole lot of experimenting, my first batch of Thinking Putty® was born!
I quickly realized that this product was so unique and the creation process so sensitive, I was going to have to build my own factory to make it.

So that’s just what I did. And as my business grew, so did my desire to give back to my community. Now 25 years later, it has been an honor to make Thinking Putty® and Land of Dough® products whose quality, beauty, and hand feel stand above and beyond. Today, I look back stunned at how my hobby turned into an international business touching so many lives.


Our mission

Crazy Aaron’s® makes Thinking Putty and other creative, innovative products to inspire curiosity and wonder and to educate and delight our customers all over the world.

Our Values

We operate through a core set of values that permeates at every level of the organization – values that reflect our brand,
Crazy Aaron's.


We don’t take ourselves too seriously. We like to laugh. We like to learn. And we love to play.


Open doors lead to open minds. We work together on good days to celebrate our successes, and on bad days to learn from our mistakes.


Ours is a culture of endless possibility and opportunity. Our unique manufacturing methods allow us to be nimble, pivot when necessary, and embrace innovation at every turn.


From new products and processes to dreaming big, we are bold and positive thinkers ready to take on any challenge (and we do).

Crazy Aaron loves to receive letters!
700 E Main Street Norristown, PA 19401

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The success of Crazy Aaron’s did not happen overnight. Starting from a small company with a handful of employees, we have grown into a top brand in the toy industry. 

We are so grateful that our commitment to quality and made in the USA production has been recognized by industry leaders. Take a moment to check out our awards and recognition!

Good Housekeeping Best Toy Awards

Land of Dough® was selected as a Good Housekeeping Best Toy for 2022.

USA Today 10Best

Crazy Aaron's Thinking Putty® was nominated for the Best Gifts for Families.

Best of Mental Health

Super Scarab Thinking Putty® won Best of Mental Health Awards by Mental for keeping hands busy.

National Parenting Products Awards

Land of Dough® minis won a National Parenting Products Award for 2022!


Land of Dough® received a Parents Approved award in 2021.

People's Play Awards

Honey Hive Thinking Putty® & Mixed Emotions Thinking Putty® were nominated for the People's Play Awards.

The Toy Insider Top Holiday Toys

Hidden Adventure Decoder Kit received a The Toy Insider Top Holiday Toy award.

The Toy Insider Top Summer Toys

Honey Hive Thinking Putty® & SCENTsory® Fruities were awarded The Toy Insider Top Summer Toys!

Influencer Choice Awards

Horoscope Thinking Putty® was selected as a Clamour Influencer Choice Favorite.

Holiday Influencer Choice Awards

Honey Hive Thinking Putty® was selected as a Clamour Influencer Choice Favorite for the 2022 holidays.


Popp'n Thinking Putty® & Intergalactic Thinking Putty® were selected as one of Autism-Live's winning Motor Toys of 2022!


Mixed Emotions Hide Inside!® Thinking Putty® was selected as one of Autism-Live's Sensory Toy winners!

Creative Play of the Year

Crazy Aaron's won Creative Play of the Year from Creative Child Magazine.

Top Toy of the Year

Hide Inside!® Thinking Putty® won Top Toy of the Year from Creative Child Magazine.

Product of the Year

Land of Dough® won Product of the Year by Creative Child Magazine.

Mom's Choice Awards

Hide Inside!® Mixed by Me received a Mom's Choice Award.

National Parenting Center

Hide Inside!® Mixed by Me received a seal of approval from The National Parenting Center.

Spring Summer Influencer Choice Awards

Magnetic Storms Happy Earth Thinking Putty