Crazy Aaron Founder

For as long as I can remember, I always had a penchant for putty. While I enjoyed the one that immediately comes to most people’s minds, it was created for mass market in 1957 and left much to be desired. This was 1998. I figured with all the advances in science and engineering made in the last 30 years, there had to be ways to improve it. So began my quest...

I taught myself chemistry. I learned a bit about physics. And after a whole lot of experimenting, my first batch of Thinking Putty® was born! I quickly realized that this product was so unique and the creation process so sensitive, I was going to have to build my own factory to make it. 

So that’s just what I did. And as my business grew, so did my desire to give back to my community. Today, we work with Philadelphia-area vocational centers to employ many exceptional individuals with intellectual and physical disabilities. That's in addition to our headquarters in Norristown, PA where Thinking Putty is proudly made in the USA.

People often ask me how I come up with all my cool Thinking Putty creations. The truth is that I find ideas everywhere: nature, art, science, math, and even history. I aim to keep my eyes open and I often find what I didn’t even know I was looking for. Our world is such a fascinating place that this seems to happen pretty regularly.

Have fun learning about Thinking Putty. My hope is that it inspires you to bring your own ideas to life!



Crazy Aaron's Celebrating 25th Anniversary

I always had a penchant for putty! The toy I played with as a child was created for the mass market in 1957 and I imagined it could be better and more beautiful. This was 1998. With the advances in science and engineering made during the prior century, there had to be ways to improve! So began my quest...

Now 25 years later, it has been an honor to make Thinking Putty and Land of Dough products whos quality, beauty, and hand feel stand above and beyond. Our mission at Crazy Aaron's is bringing curiosity and wonder to people of all ages around the world. I started as a software engineer squeezing a lump of putty at my desk. Today, I look back stunned at how my hobby turned into an international business touching so many lives. 

Crazy Aaron's can't wait to celebrate this special year of fidget fun with everyone as we launch into our 25th anniversary celebrations. Thank you for you continued support and dedication to the Crazy Aaron's brand!