The Original & Best Since 1998
Celebrating 25 Years
Driven by a desire to improve traditional putty, Aaron Muderick taught himself chemistry and physics in order to craft Thinking Putty® and built a custom factory to manufacture it.
Over the last 25 years, his personal hobby has successfully evolved into an international business dedicated to high-quality products and community giving.
Our Story
For as long as I can remember, I always had a penchant for putty. While I enjoyed the one that immediately comes to most people’s minds, it was created for mass market in 1957 and left much to be desired. This was 1998. I figured with all the advances in science and engineering made in the last 30 years, there had to be ways to improve it. So began my quest...
I taught myself chemistry. I learned a bit about physics. And after a whole lot of experimenting, my first batch of Thinking Putty® was born!
I quickly realized that this product was so unique and the creation process so sensitive, I was going to have to build my own factory to make it.
So that’s just what I did. And as my business grew, so did my desire to give back to my community. Now 25 years later, it has been an honor to make Thinking Putty® and Land of Dough® products whose quality, beauty, and hand feel stand above and beyond. Today, I look back stunned at how my hobby turned into an international business touching so many lives.
Best,
Crazy Aaron's... In The News
Our Mission
Crazy Aaron’s® makes Thinking Putty® and other creative, innovative products to inspire curiosity and wonder and to educate and delight our customers all over the world.
Our Values
Flexible
Ours is a culture of endless possibility and opportunity. Our unique manufacturing methods allow us to be nimble, pivot when necessary, and embrace innovation at every turn.
Imaginative
From new products and processes to dreaming big, we are bold and positive thinkers ready to take on any challenge (and we do).
FUN
We don’t take ourselves too seriously. We like to laugh. We like to learn. And we love to play.
Transparent
Open doors lead to open minds. We work together on good days to celebrate our successes, and on bad days to learn from our mistakes.
Crazy Aaron Loves to Receive Your Letters!
700 E Main Street, Norristown, PA 19401
Latest Buzz
Our Awards
The success of Crazy Aaron’s did not happen overnight. Starting from a small company with a handful of employees, we have grown into a top brand in the toy industry.
We are so grateful that our commitment to quality and made in the USA production has been recognized by industry leaders. Take a moment to check out our awards and recognition!
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Good Housekeeping Best Toy Awards
Read MoreLand of Dough® was selected as a Good Housekeeping Best Toy Award for 2022.
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USA Today 10Best
Read MoreCrazy Aaron's Thinking Putty® was nominated for The Best Gifts for Families.
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Best of Mental Health
Read MoreSuper Scarab Thinking Putty® won Best of Mental Health Awards by Mental for keeping hands busy.
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National Parenting Products Awards
Read MoreLand of Dough® minis won a National Parenting Products Award for 2022!
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People's Play Awards
Read MoreHoney Hive Thinking Putty® & Mixed Emotions Thinking Putty® were nominated for the People's Play Awards.
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Toy Insider Top Holiday Toys
Read MoreHidden Adventure Decoder Kit received a Toy Insider Toy Holiday Toy award.
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The Toy Insider Top Summer Toys
Read MoreHoney Hive Thinking Putty® and SCENTsory® Fruities were award The Toy Insider Top Summer Toys!
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Influencer Choice Awards
Read MoreHoroscope Thinking Putty® was selected as a Clamour Influencer Choice Favorite.
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Holiday Influencer Choice Awards
Read MoreHoney Hive Thinking Putty® was selected as a Clamour Influencer Choice Favorite for the 2022 holidays.
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Autism-Live
Read MorePopp'n Thinking Putty® & Intergalactic Thinking Putty® were selected as one of Autism-Live's winning Motor Toys of 2022!
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Autism-Live
Read MoreMixed Emotions Hide Inside!® Thinking Putty® was selected as one of Autism-Live's Sensory Toy Winners!
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Creative Play of the Year
Read MoreCrazy Aaron's won Creative Play of the Year from Creative Child Magazine.
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Top Toy of the Year
Read MoreHide Inside!® Thinking Putty® won Top Toy of the Year from Creative Child Magazine.
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National Parenting Center
Read MoreHide Inside!® Mixed by Me received a seal of approval from The National Parenting Center.
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